effective business communication
In the present day marketing, advertising has become a communication tool for all type of business enterprises including large and small. Even non-business enterprises have recognized the importance of advertising. Advertising is a non-personal tool of stimulating the goals and services. It has acquired the distinction of being the most pervasive channels of marketing communications.
In our daily life, we perceive, listen and experience numerous products at home, in a shop, while traveling in the bus or train etc, and many talk about their individuality. It is, therefore, anything which turns person’s attention towards it is termed as 'advertising' and the way through which the advertiser makes people aware, is communication. In this wat advertising and communication are related to each other.
The first requirement is that the advertisement captures the attention of its audience after communicating the message to them. In other words, the advertisement has to go through the attention filter of the target audience. Advertising communication gives new information, or it may attempt to alter existing views or beliefs of the entire audiences. It is vital that the advertisement communication should appeal to them and influence their attitude, thought process and purchase behavior in favor of the advertised brand.
The major objective of advertising communication is to boost up sale figures as to maximize the profits. It is one of the most important tools of modern marketing. The main objects of advertising communication are given below:
- To eliminate or conquer competition.
- To inform people about the use of products.
- To produce demand for new product.
- To amplify sales.
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Submitted by admin on Thu, 2006-12-07 07:44.
Communication which flows from the superiors to subordinates is known as downward communication. In an organization structure, the superiors utilize their abilities to attain the desired targets which mean that they may be engaged in issuing commands, directions and policy directives to the persons working under them (at lower levels). Under downward communication, the superiors anticipate instant recital of a job that’s why it is highly directive.
Downward communication can be defined as, “Information flowing from the top of the organizational management hierarchy and telling people in the organization what is important (mission) and what is valued (policies).”
Some examples of downward communication include notice, circulars, instructions, orders, letters, memos, bulletins, handbooks, annual reports, loudspeaker announcements and group meetings. Communication from superior to subordinate can be face to face as well as through written memorandums, orders, job descriptions etc.
The authority line flows from the top to the bottom according to the organizational structure (hierarchy). It is needed to get things done, to prepare for changes, to deject lack of understanding and doubt; and to allow the organizational members to develop feeling of pride of being well-informed about all organizational matters. The other elements of downward communication include: -
- Directions to carry out a specific task.
- Job instructions.
- Information intended to create understanding of the task and its relation to other organizational tasks.
- Job principle.
- Information about organizational processes and patterns.
- Response to the subordinate about his performance.
- Information of an ideological character to inculcate a sense of mission
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Submitted by admin on Thu, 2006-12-07 07:25.
The real meaning of communication is getting the receiver and the sender tuned together for a particular message. Communication takes place when one person transfers some understandable data to another person. It also includes the exchange of thoughts, opinions, sentiments, facts, and information between two or more persons. Feedback is very important as it assures that your message should be properly conveyed to the receiver.
The essential features of an effective communication system are keys for productive communication. The chief principles or characteristics of an effective communication system are as follows: -
- Clearness and integrity of message to be conveyed.
- Adequate briefing of the recipient.
- Accurate plan of objectives.
- Reliability and uniformity of the message.
- To know the main purpose of the message.
- Proper response or feedback.
- Correct timing.
- Use of proper medium to convey the message properly.
- Use of informal communication.
The following are some important guidelines to make communication effective: -
- Try to simplify your thoughts before communicating your message.
- You must analyze the intent of each and every message.
- Consider the overall physical setting whenever you communicate.
- You must discuss with others, where appropriate, in planning communication.
- Be careful while communicating, of the overtone as well as basic content of your message.
- Take the opportunity to suggest something of help or value of the receiver.
- Follow-up your communication.
- Prepare yourself for transmitting the message in a proper way.
- Be sure your actions support your communication.
- Seek not only to be understood but understand.
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Submitted by admin on Thu, 2006-11-09 04:49.
Effective communication is crucial for the success of an organization. Communication takes place when one person transfers data and understanding to another person. An effectual communication is one which is properly followed by the ‘receiver of the message and his feedback is known to the ‘sender’ or transmitter. The below are some points that may be taken to lessen communication barriers for making it more valuable: -
- It is very important to be familiar with the ‘audience’ for whom the message is meant. The message to be communicated must be clear in the mind of the communicator because if you don’t comprehend an idea, you can never convey it to other person. The message should be adequate and apposite towards the communication purpose.
- In order to avert semantic barriers, the message should be conveyed in easy, concise and understandable language. The expressions or signs chosen for communicating the message must be suitable to the reference and understanding of the recipient.
- To make business communication effective, the structure of the organization must be sound and suitable to the requirements of the organization. The management should make efforts to make communication process more effective and understandable.
- To avoid creditability gap, management must guarantee that their procedures and activities are in accordance with the communication. Communication is not complete unless the reply or response of the receiver of the message is received by the sender or communicator. The success of communication can be evaluated from the reaction. Therefore, feedback must be bucked up and examined.
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Submitted by admin on Thu, 2006-11-09 04:45.
The importance of communication in the context of modern industrial set up is enormous. It is essential for decision making and planning. It enables the management to secure information without which it may not be possible to take any decision. The quality of managerial decisions depends upon the quality of communication.
Communication is a primary requirement for making decisions. In its absence it may not be possible for the top management to take any decision. Information must be received before any meaningful decision can be made. The big organizations are designed on the basis of specialization and division of labor. Coordination is a must for the efficient functioning of an enterprise. Coordination requires mutual understanding about the organizational goals, the mode of their achievement and the inter relationships between the work being performed by various individuals and all this can be achieved through communication only.
An efficient system of communication enables the management to mould the attitude of the subordinate. Most of the conflicts in business are not basic but are caused by misunderstood motives and ignorance of the facts. Communication is essential for quick and systematic performance of managerial functions. It is the basis of direction and leadership. It is an influencing process. By developing the skill of communication, a manger can be a real leader of his subordinates. A good system of communication brings them in close contact with each other and removes misunderstanding.
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Submitted by admin on Wed, 2006-11-08 10:53.
Communication is considered to be an essential human skill. The ability to communicate effectively has become one of the major skills of a successful manager. An organization without proper communication network is derisory and imperfect. The main objective of communication is to grease and assist the organization. It helps management in planning effectively and controlling efficiently.
The chief aim of communication is to effect change in someone, i.e., to shape action or to secure inactiveness in the total interest of a business enterprise. It is a flux that binds people together in an organization. It can be considered as the inspiring force resulting to industrial harmony and can be a device for ascertaining and taking remedial action to ensure the achievement of the desired goals.
Communication helps business to reach its goal and keep all business transactions in line. Without communication, nothing is possible. The main purposes of communication are given below: -
• To keep employees informed.
• To provide employees with guidelines and directions in connection with their duties and responsibilities.
• To solicit information from workforce which may assist organization?
• To make each & every employee interested in his respective job and in the work of the company as a whole.
• To convey management interest in the personnel.
• To lessen or avert labor turnover.
• To encourage each and every employee with personal pride in being a member of the company.
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Submitted by admin on Wed, 2006-11-08 10:29.
Marketing communication involves sharing of meaningful data and concepts by the source and the receiver, about products and services. Marketing communication is carried out by markets through the promotion devices including advertising, publicity, salesmanship and sales promotion. There is also informal communication to speed up the coverage of marketing communication.
The successful communication takes place when a sender (source) sends a message and a receiver react to the message in a way that satisfies the sender. Both (sender and receiver) must have the same meaning of the message. Effective communication is equal to: acceptance of the message plus understanding plus acceptance plus action, which means decision to purchase.
Receipt of Message - Understanding - Acceptance - Action (Decision)
In marketing communication, the source or communicator is the marketer who wishes to advertise his product and attempts to convey a message to a receiver. The marketer can send the message in several ways and all forms of promotion are media or channels of communication.
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Submitted by admin on Wed, 2006-11-08 10:09.
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Communication is the activity that sets humans apart from the lower beings. We cannot think of any of daily activity happening without communication. In fact, we cannot survive properly without proper communication. Effective communication allows us to comprehend others and makes ourselves understand.
Communication plays an important role in management. Nothing happens in management until communication takes place. It is a well-known fact that mangers spend most of their working time in communication with others.
The three main constituents of communication are sender, message and receiver. A person who conveys some message is known as encoder or sender. The message is the subject matter of communication. If there is no message, there is no communication. The person for whom the communication is meant or who receives the message is the decoder or receiver.
Generally communication is understood as spoken or written words. But in realty, it is more than that. It comprises everything that may be used to express meanings to others, e.g. lips movement; blink of an eye may express more meanings as compared to written or spoken words.
Your message should contain both, information and understanding. Communication is not complete unless the receiver has understood the communication in the right manner and his reaction is known to the sender. Understanding is the end product of communication. But it does not imply agreement.
The main purpose of communication is to motivate a reaction or act upon human behavior. There is no doubt that motivation comes from within but communicator can also inspire people by grafting a good message.
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Submitted by admin on Tue, 2006-10-10 12:44.