free conference calls|Free Sound Effects|Semiconductors|hosted pbx
Communication means sharing of ideas in common and it constitutes a crucial function of management. It is the means by which the behavior of the subordinates is modified and change is effected in their action. The real meaning of communication is getting the communicator (receiver) and the communicate (sender) tuned together for a particular message.

Nothing happens in management till communication takes place. It is needed at all levels of management for decision-making and planning. It augments managerial ability and facilitates control throughout the organization. It has been said that good managers are good communicators and poor managers are poor communicators.

Communication is necessary to focus organizational members on the target and to provide the decision making necessary to perform operations. The manager is responsible for successful decision making, invigorating, motivating and organizing members of the organization.

Communication is the base for all relations within the organization and between its members and outsiders. Without proper communication, it becomes too difficult for the manager to express the clear message and control members. Internal information flow includes order directives, memorandums, information, etc, and passes between members.

Managerial function of control involves the measurement of actual performance, comparing it with standards set by plans and taking corrective actions of deviations, if any, to ensure achievement of enterprise targets according to conceptualized and planned acts. Manager can easily measure the performance of its subordinates and communicated to the top management, so as to achieve the desired goals. All this may not be possible without a resourceful system of communication.